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Advertiser >> Targeted >> Contextual
 
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Contextual
Oridian’s Keyword based CTX Network is an exciting way to direct your online advertising campaign to a specifically targeted audience. Based on your keywords, we display impressions only to users that have actually looked for the specific offer you promote.
A new browser window displaying the advertiser’s landing page is launched and ensures the prime exposure of the most relevant offer for this specific user.

 
  Here is how it works:
   
> Buy.com reserves the search term “incredibles” as a search keyword.
 
> User enters the search term the “incredibles” into any search engine.
 
> The search engine displays its usual results page for the search term.
 
> A new browser window is launched with the incredibles DVD product page of Buy.com displayed above / under the current window.
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